| Competitor | Editing type | Entities | Sections | Drag & Drop | Save & Publish | Undo | Responsive Views | Responsive Design |
|---|---|---|---|---|---|---|---|---|
| Squarespace | Side panel, now Inline | Sections, Columns & Widgets | ✅ | ✅ | ✅ | ⛔️ | ✅ | ✅ |
| Elementor | Side panel | ✅ | ⛔️ | ✅ | ✅ | |||
| Wix | Inline | ⛔️, now ✅ | ✅ | ✅ | ✅ | |||
| Tilda | Inline & Side panel |
Initial takes
https://whimsical.com/pages-N8ftDbcBv2Pgb5Q5H3DQY7
You are a user experience researcher and need to research how to develop an webapp that enables users build their own web pages with code blocks – we’ll call this app PeppX Page Builder , or in shorthand PPB.
PPB has responsive design support and you can use layout blocks such as sections, sub-sections and stacks to compose layouts.
You can use blocks such as Slideshows, Galleries, Charts, Forms, Rich Text, Banners, Buttons, Filters, Chat, Categories, HTML block and Search to compose your page.
What are the the research goals and what are the research questions?
| Aspect | Squarespace | Elementor | Wix | Tilda |
|---|---|---|---|---|
| Company Background | Founded in 2003, all-in-one platform | Launched in 2016, WordPress plugin | Founded in 2006, cloud-based platform | Launched in 2014, design and storytelling |
| Product Positioning | Professional online presence | Empowering WordPress users | Versatile website builder | Visually appealing websites |
| Target Audience | Creatives, small businesses, individuals | WordPress users, web designers, developers | Individuals, small businesses, artists | Designers, marketers, bloggers |
| Core Features | Drag-and-drop builder, templates, e-commerce | Drag-and-drop editor, theme builder, WooCommerce | Drag-and-drop builder, templates, Wix ADI | Block-based editor, pre-designed blocks |
| Unique Selling Points | High-quality templates, e-commerce | Advanced design, extensive widget library | Ease of use, Wix ADI, app market | Emphasis on design, content presentation |
| Responsive Design Support | Built-in responsive design | Responsive editing tools | Built-in responsive design | Built-in responsive design |
| Content Blocks | Galleries, slideshows, forms, text, video | Forms, sliders, galleries, HTML block | Forms, galleries, slideshows, video | Text, image, gallery, form, video |
| User Interface | Clean, intuitive | Intuitive, powerful real-time preview | Highly intuitive, drag-and-drop | User-friendly, visual design focus |
| Ease of Use | Suitable for beginners and advanced users | User-friendly for all experience levels | Very beginner-friendly, advanced options | Easy for beginners, advanced customization |
| Customization | Template customization, code injection | Extensive options, CSS control | Extensive options, Wix Code | Zero block editor for custom designs |
| Integration | Google Analytics, Mailchimp | WordPress plugins and themes | Wide range of apps and services | Various third-party services |
| Pricing Tiers | Personal, Business, Commerce plans | Free version, Pro version | Free plan, Premium plans | Free plan, Personal, Business plans |
| Value for Money | Competitive pricing, feature-rich | Free version with essential features | Free plan, premium plans | Free plan, paid plans offer more blocks |
| Free Trial | 14-day free trial | No free trial, free version available | Free plan, 14-day money-back guarantee | Free plan available |
| Customer Support | 24/7 email, live chat support | 24/7 support for Pro users | 24/7 support, phone support for premium | Email support, live chat for premium |
| Resources | Help center, tutorials, webinars | Knowledge base, video tutorials | Help center, video tutorials, blog | Knowledge base, tutorials, webinars |
| Community | Active user forums, community events | Large, active user community | Active forums, user community | Active community, support forums |
| User Praise | High-quality templates, ease of use | Flexibility, ease of use, powerful features | Ease of use, wide range of templates | High-quality design blocks, flexibility |
| User Complaints | Limited advanced customization | Resource-intensive, compatibility issues | Limited advanced customization | Limited features on free plan |
| Ratings | High ratings on Capterra, G2 | High ratings on Trustpilot, G2 | Positive ratings on Sitejabber, Capterra | Positive ratings on Capterra, Trustpilot |
| Popularity | Widely recognized and used | Popular WordPress page builder | Widely used globally | Growing user base |
| SEO | Strong online presence | Strong online presence | Strong online presence | SEO-friendly design |
| Social Media | Active, engaging profiles | Highly active, strong engagement | Active, engaging profiles | Active presence, regular updates |